Blog

Choosing the right sales qualification framework ensures that your team focuses on high-value opportunities. Simpler frameworks such as BANT are ideal for quick qualification and straightforward sales cycles, while MEDDIC suits complex, multistakeholder deals.

BANT is a proven lead qualification framework that helps sales teams identify and prioritise the opportunities most likely to convert.

Demand generation and lead generation are both essential strategies for B2B marketing success, but they have different roles and should be used at different stages of your marketing funnel to maximise ROI and drive sustainable business growth.

Virtual events have evolved into a strategic way for businesses to connect, collaborate and engage with their audience worldwide - cost-effectively.

Top demand gen marketing tools that can streamline your campaigns, improve conversions, and drive growth. We've tested the best tools to help you generate real opportunities and prove marketing impact.

Discover the top-performing B2B lead gen strategies by region in 2025. From webinars in North America to executive roundtables in APAC and intent-driven content syndication in EMEA, learn where to invest your marketing budget for maximum ROI.

Discover the benefits and challenges of content syndication for B2B marketers. Learn how it can boost reach, lead generation, and SEO, while addressing potential risks.

Discover why customer testimonials and case studies are essential assets for building trust and credibility.

Discover 10 free lead generation tools to enhance your business in 2024!

Discover 50 proven B2B email subject lines to boost open rates and drive engagement. Learn best practices and find inspiration for your next email campaign.

Demand generation is the heartbeat of any successful B2B marketing strategy, particularly as we navigate the challenges of 2025.