about content syndication

What is content syndication?

Content syndication means publishing your content on third-party websites so it reaches people who would never find it on your own site.

We place your content on trusted publications your SaaS buyers already read. To access the asset, a reader fills in a short form and opts in to hear from you.

You get a named lead who has engaged with your content. Simple!

learn more about content syndication

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our process

How MyOutreach content syndication process works

define your ICP

We agree the industries, company sizes, regions and job titles you want to reach, plus the criteria every lead must meet.

set up your campaign

You share your content, and we build the targeting and lead capture around your goals.

distribute to our verified network

Your content goes live across 50+ publications, in front of decision-makers who match your ICP.

validate and deliver

Every lead passes email verification, data enrichment, intent signal analysis and human review before it lands with you.

✅ You get regular updates and full reporting throughout, so you always know how your campaign is performing.

Is content syndication worth it?

Yes, if you can trust the leads. That's where most programmes fall down, so here's the evidence.

lead quality you can check

Our lead rejection rate is 0.7%, and we publish it. Every lead passes four layers of validation, including human review.

predictable cost per lead

ou pay only for leads that meet the criteria we agree up front. Deliverables are fixed before launch, with no hidden costs. If a lead doesn't meet the criteria, it's replaced or refunded.

GDPR compliance by default

Every lead is opted in. Every record carries a consent trail showing where it came from, what the contact engaged with, and when. The trail is auditable on request.

reach at scale

We have 189M+ contacts across EMEA, NORAM, APAC and LATAM, plus 50+ digital publications and 122 industries.

targeting that matches your ICP

You can filter by industry, company size, revenue, region and job title, so your content only reaches the people you sell to.

proven results

Our published syndication campaigns have delivered 5,700+ MQLs from 2,700+ unique companies. Wind River grew its DACH database 7x with compliant, sales-ready leads.

check out case studies

What makes MyOutreach different?

Real people check your leads. If one doesn't meet the criteria, you don't pay for it. Comparing vendors? See our guide to content syndication providers.

no poor-quality or fake leads

Multi-layer validation with human review, a 0.7% rejection rate and a 100% valid lead guarantee.

consent you can prove

A consent trail on every record, auditable on request.

no generic, blanket distribution

Built only for B2B SaaS and enterprise tech, and targeted to your ICP.

you won't get lost in a shared account team

A dedicated CS Manager with real-time support, aiming to respond in 30 minutes.

let's talk

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What Our Clients Say

Exceeded expectations, delivering high-quality leads

''...they were responsive, organised, and truly understood the importance of delivering quality leads. Thanks to their efforts, the pilot met and exceeded our expectations, generating meaningful traction. I highly recommend MyOutreach for anyone considering a content syndication program.''

Real global leads, unlike anything from other lead generation services

“I have enjoyed the professionalism of your team, I was happy with how quickly the leads came in. I was excited to see real global leads as opposed to the usual Americas leads I’ve received from other partners in the past. Thanks again to you and your team for all your hard work. You are so easy to work with!”

3x what was promised

“We partnered with MyOutreach to promote a webinar. They guaranteed us 25 registrants/leads, and we got 90 — > 3x what was promised. Lead quality was very good. 80% of our MQLs from the event came from MyOutreach.”

view all testimonials

Results

How we helped B2B SaaS and enterprise tech marketing teams

Twillio x MyOutreach
1299 leads generated

How Twilio boosted SDR productivity using MyOutreach intent signals and content syndication to fill their pipeline with qualified B2B leads.

read full case study

Veeva x MyOutreach
1126 MQLs generated

How Veeva Systems achieved targeted lead generation with MyOutreach's custom content syndication strategy.
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read full case study

Wind River x MyOutreach 866 MQLs generated

Wind River needed compliant, sales-ready leads in DACH markets. Discover how MyOutreach's content syndication grew their database 7x.

read full case study

faq

You’ve got questions, we’ve got answers

Reach the decision-makers you sell to.
Pay only for leads that meet your criteria.

let's chat

What is content syndication?

Content syndication is distributing your content, such as whitepapers, ebooks or webinars, through trusted third-party publications. It helps you reach a wider audience and generate opted-in B2B leads.

How is content syndication success measured?

It's measured by cost per lead, lead quality, conversion rates, clicks and traffic. We report on all of them throughout your campaign.

Is content syndication GDPR-compliant?

It should be, but not every provider can prove it. With MyOutreach, every lead is opted in and carries a consent trail showing where it came from, what the contact engaged with, and when. The trail is auditable on request.

What regions do you cover?

We cover EMEA, NORAM, APAC and LATAM, with 189M+ contacts across 122 industries. We specialise in B2B SaaS and enterprise tech.

Content Syndication
Services

Get your whitepapers, ebooks and webinars in front of verified B2B decision-makers who match your ICP. Pay only for leads that meet the criteria we agree up front.

100+ clients who are getting quality leads

What is content syndication?

How MyOutreach content syndication process works

define your ICP

set up your campaign

distribute to our verified network

validate and deliver