11 Best SaaS Lead Generation Companies in 2026

61% of B2B marketers say that generating high-quality leads has been their biggest challenge. This is why outsourcing to lead generation experts can be a good idea for your company’s pipeline growth and team focus.  

But specialised providers in the B2B SaaS industry can help SaaS businesses attract, engage, and convert high-intent prospects through data-driven strategies, advanced targeting, and multi-channel outreach.  

In this blog post, we'll explore the 11 best SaaS lead generation companies, so you can choose the right partner for your growth goals.  

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The 11 Best SaaS Lead Generation Companies to Consider in 2026  

MyOutreach ranks among the top SaaS lead-generation companies with a 5-star Trustpilot rating and strong client testimonials highlighting measurable growth results.  

Although there are other alternatives to MyOutreach - to help you make an informed decision, we've created a list of the 11 best SaaS lead generation companies to consider.

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1. MyOutreach  

Best for: B2B SaaS companies focused on ABM, high pipeline quality and revenue impact.  

MyOutreach has firmly positioned itself as one of the best SaaS lead generation companies by combining precision targeting, buying intent, and revenue-focused execution.  

Unlike traditional lead vendors that prioritise quantity, MyOutreach focuses on high-intent, account-level engagement, ensuring Sales teams spend time only on the most relevant prospects.

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Key strengths:  

• Working exclusively with SaaS brands, which means every strategy, channel and message is built specifically for SaaS growth.  

• Guaranteed valid leads and charge only for the leads you accept, so your budget goes toward real opportunities.  

• Guaranteed qualified attendees for your event, ensuring your team speaks with the right prospects.  

• With a single onboarding, you can continuously test, enter and scale into new markets without repeating the setup process.  

• Align Sales and Marketing teams with expert-led sessions designed to maximise pipeline efficiency and revenue impact.  

• Reduce risk with CPL model, this approach gives you predictable ROI and no wasted spend.  

MyOutreach’s performance and culture have also been widely recognised across the industry, reinforcing its position as a trusted SaaS growth partner.  

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2. CIENCE

Best for: SaaS companies needing outbound-driven growth.  

CIENCE specialises in combining human research with AI-powered data enrichment to deliver qualified leads.

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Key strengths:  

• Multi-channel outbound campaigns: CIENCE engages prospects across email, LinkedIn, and phone, ensuring multiple touchpoints to increase response rates.

• Custom ICP development: They work with clients to define detailed ICPs, so campaigns are targeted and relevant.

• Sales enablement support: Like MyOutreach, CIENCE provides tools, messaging, and guidance to help sales teams effectively follow up on leads.

Their methodology is particularly effective for SaaS companies that want to build a scalable and predictable outbound pipeline. This makes CIENCE a practical choice for companies focused on measurable pipeline growth.

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3. Belkins  

Best for: SaaS companies prioritising booked meetings.  

Belkins is a lead generation company that specialises in setting appointments for SaaS Sales teams. Their primary focus is on helping businesses connect with the right decision makers by delivering pre-qualified meetings.

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Key strengths:

• Personalised outreach campaigns: They develop customised messaging for each prospect, increasing the likelihood of responses.

• Strong deliverability practices: They maintain high-quality email and LinkedIn outreach to maximise engagement and minimise spam issues.

• Guaranteed meeting models: Many of their campaigns are designed around setting a certain number of appointments, giving a somewhat predictable level of engagement.

Belkins is a good choice for SaaS companies that want a steady flow of booked meetings to keep their sales pipelines active. Their approach works best for businesses that already have a sales process in place and need help filling it with opportunities

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4. Zoominfo  

Best for: SaaS companies that need scalable lead generation support.  

Zoominfo is one of the most widely recognised platforms in B2B data and lead generation. It combines the largest business contact database with tools needed for Sales and Marketing teams to engage, identify and convert prospects.

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Key strengths:  

• Extensive business intelligence: ZoomInfo’s database includes many contacts, firmographics, buying signals, and technographic data that help SaaS teams identify ideal accounts quickly.

• Intent & trigger insights: The platform tracks buyer intent signals and surfaces accounts showing early signs of engagement.

• Integrated outreach tools: With built‑in email sequencing and CRM integrations, Marketing and Sales teams can coordinate campaigns without toggling between systems.

ZoomInfo is particularly useful for SaaS companies looking to strengthen their TOFU visibility and improve the quality of leads going into their sales pipeline. It’s less of a traditional lead agency and more of an intelligence‑powered growth platform.  

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5. The ABM Agency  

Best for: SaaS companies focused on personalised ABM and strategic pipeline development.  

The ABM agency is a full-service ABM company that specialises in helping B2B SaaS organisations generate quality demand and revenue through engagement and personalised campaigns. They focus on enterprise-level ABM strategies.  

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Key strengths:  

• Full‑service ABM campaigns: The ABM Agency designs and executes strategic ABM programs

• 1:1 and 1:Few personalisation: Their services range from broad segmented ABM to hyper‑personalised 1:1 campaigns.  

• Sales & Marketing alignment: They work closely with Sales teams to align messaging, targeting, and follow‑up.

The ABM Agency also supports companies at every stage of their ABM journey. They have experience with clients across SaaS, technology, manufacturing, cybersecurity, and financial services.

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6. Callbox

Best for: Mid-market to enterprise SaaS companies looking for an integrated mix of outbound and inbound lead generation.  

Callbox is a global lead generation company provider that combines telemarketing, multi-channel outreach and marketing automation to help SaaS companies capture and nurture leads.  

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Key strengths:  

• Multi‑touch engagement: Callbox designs campaigns that incorporate cold calls, emails, LinkedIn, and other channels.

• Lead nurturing automation: With built‑in workflows and CRM integration, they capture and nurture leads till they're sales-ready.

• Global prospecting capability: Their research teams support international campaigns, helping SaaS companies extend reach into new markets.

Callbox works for SaaS companies looking for a holistic lead generation solution that blends traditional outreach with digital engagement.  

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7. SociallyIn  

Best for: SaaS companies that want a strong social media strategy.  

SociallyIn is a marketing agency that helps SaaS businesses create content, build a community and generate leads through strategic social channels. Their focus is on understanding each client's voice and target audience.  

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Key strengths:

• Social strategy development: They personalise  social campaigns around audience research and platform best practices.

• Creative content production: They create engaging posts, videos, and visuals designed to capture attention and encourage interaction.

• Paid social advertising: For SaaS teams lookig to extend reach, they manage paid campaigns on LinkedIn, Facebook, Instagram, and other social media.

SociallyIn works for SaaS companies that need ongoing social presence and engagement. Their approach helps improve brand awareness, nurture audiences, and drive inbound interest over time.

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8. Altitude Marketing  

Best for: SaaS companies looking for strategic demand generation and inbound growth support.  

Altitude Marketing is a B2B marketing agency focused on helping SaaS and tech brands build predictable lead generation through inbound marketing, content strategy and performance optimisation.  

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Key strengths:  

• Inbound & content strategy: Altitude Marketing develops long‑term content plans that attract qualified prospects.

• SEO & performance optimisation: They emphasise search visibility and conversion rate improvement.

• Analytics & reporting: Clear insights into performance help SaaS teams refine tactics and improve ROI.

Altitude Marketing is a good fit for SaaS companies that want a holistic inbound program tied to organic search, content assets, and ongoing performance tracking.

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9. ProperExpression  

Best for: SaaS companies looking for integrated digital marketing and lead generation support.

ProperExpression is a B2B growth agency that offers a range of services. They combine digital channels with personalised engagement to help SaaS companies improve pipeline visibility and conversion.  

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Key strengths:  

• Digital demand generation: ProperExpression builds campaigns across email, paid media, and digital channels.

• Automation & workflows: They implement nurturing and automation to shorten sales cycles.

• Lead qualification support: With scoring and follow‑up frameworks, they help make sure  leads are ready for sales engagement.

ProperExpression is suited for SaaS companies that want a mix of digital lead generation and operational support across marketing and sales platforms.

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10. Hey Digital  

Best for: SaaS companies focused on digital strategy and campaign execution.  

Hey Digital is a full-service digital agency that works with SaaS and tech brands to build multi-channel marketing programs.  

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Key strengths:  

• Digital campaign execution: Hey Digital runs personalised campaigns across search, social, and display.

• Audience targeting: They help SaaS companies identify and reach audiences likely to engage.

• Creative & messaging support: Their team develops messaging that aligns with buyer intent and journey stages.

Hey Digital works best for SaaS companies that want comprehensive digital marketing support focused on a balanced multi-channel approach.

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11. LaunchLeads  

Best for: SaaS companies focused on targeted prospecting and apportionment setting.  

LaunchLeads is a B2B lead generation service that helps SaaS companies build a consistent pipeline by identifying qualified prospects and initiating outreach.  

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Key strengths:  

• Targeted prospecting: LaunchLeads uses detailed ICPs to identify prospects that closely match your best buyers.

• Outbound outreach support: LaunchLeads creates and executes multi‑touch campaigns designed to generate responses and engagement.

• Appointment setting: They prioritise getting qualified appointments on the calendar so that Sales teams can focus on high‑value conversations.

• Lead list development: LaunchLeads builds and manages prospect lists personalised to your SaaS product, industry, and ideal segment.  

LaunchLeads is particularly valuable for SaaS companies looking to strengthen their TOFU prospecting and ensure their sales reps spend time with the right buyers.  

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What are SaaS Lead Generation Companies?  

SaaS lead generation companies help SaaS businesses identify, attract, and convert potential customers through structured, data-driven strategies.  

Their primary goal is to deliver sales-ready opportunities that align with a company’s ICP and revenue goals. Unlike generic marketing agencies, these companies specialise exclusively in SaaS growth models.  

They understand subscription-based revenue, multi-stakeholder committees and the importance of customer lifetime value (CVL). This allows them to design lead generation programs that support sustainable growth.  

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What They Typically Offer

Most SaaS lead generation companies provide a combination of optimisation across multiple channels, strategic planning and execution. Common services often involve:  

• Account-based marketing (ABM): Personalised campaigns designed to engage multiple decision-makers and target high-value accounts.  

• Content syndication: Distributing gated content to reach in-market buyers and capture intent-driven leads without the need to create new content.  

• Intent data targeting: Identifying accounts that are actively researching relevant solutions and prioritising outreach accordingly.  

• Multi-channel outreach: Coordinated engagement across email, paid display ads and paid media.  

• Marketing & Sales alignment: Ensuring that messaging, targeting and qualification criteria match sales expectations.  

• Lead qualification scoring: Filtering leads based on intent, fit and readiness to buy before passing them on to Sales.  

According to Gartner, B2B buyers spend only 17% of their time meeting with Sales. Meaning most of the buying journey happens independently, high-quality lead generation becomes critical for influencing buyers in these situations.

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Why SaaS - Specific Expertise Matters  

SaaS buying journeys are rarely linear, and complex decision makers expect:  

• Highly personalised messaging that speaks to them directly and addresses the challenges they face.  

• Value-driven content that educates without hard selling.  

• Proof of ROI early in the funnel, often before engaging with sales.  

In many SaaS deals, multiple stakeholders are involved in the decision-making process. SaaS lead-generation companies understand how to engage each persona with relevant messaging at the right stage of the journey.

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Conclusion

The best SaaS lead generation companies are essential for scaling revenue. Today's buyers research independently, interact with multiple channels, and involve multiple decision-makers before ever speaking to a sales representative.

Choosing the right partner ensures that your outreach is targeted, personalised, and data-driven. Strong SaaS lead-generation companies align with your ICP, understand your sales cycles, and optimise campaigns for meaningful growth. The right provider will save your team time and generate revenue, whether your goal is booked meetings, pipeline growth or account-level engagement.

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