B2B Event Marketing Services | Delegate Acquisition for SaaS

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How we do B2B event marketing

We run events and bring senior executives into the room who match your ICP.
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From promotion to execution, we handle everything: venue, logistics, outreach, moderation, and lead reporting. Every attendee is confirmed before you're billed.

Or if you'd rather plan your event on your own, we can handle delegate acquisition only, recruiting and confirming the right people for a program you're already running.

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how we do events

B2B event marketing that generates pipeline

Events with decision makers makers
that you want in the room

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audience acquisition

with guaranteed attendance

event lead generation

after every event we will provide the lead report

event planning

we can plan your event end-to-end

venue sourcing

and contract negotiation

hospitality

and catering coordination

on-site event delivery

we can provide an event manager on site

Types of our B2B event marketing services

MyOutreach Executive Roundtable Event services

executive
roundtables

Invite-only dinners or half-day sessions where 10-15 C-suite execs from your target accounts sit down together. Your brand facilitates the conversation, no pitch, just access.

industry panel
discussions

Curated panels of 4-6 senior practitioners debating a topic your buyers actually care about. Your brand hosts. Your prospects are in the room.

golf networking
events

18 holes with the decision-makers you've been trying to reach. Relaxed enough that real conversations happen. Structured enough that they don't forget who invited them.

sporting
experiences

Hospitality at live sports events: F1, rugby, golf tournaments. The kind of invite people actually say yes to. We handle logistics; you build the relationship.

virtual events
(webinars)

Live or on-demand sessions built around a topic your ICP is actively searching. We drive registrations, you get a warm list of people who showed up.

bespoke
events

Whatever format doesn't fit a box — private summits, award dinners, custom experiences. Built around your audience and what actually gets them in the room.

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Need help with the attendance only?

No problem, we can do delegate acquisition only!

explore our delegate acquisition services

What Our Clients Say

Exceeded expectations, delivering high-quality leads

''...they were responsive, organised, and truly understood the importance of delivering quality leads. Thanks to their efforts, the pilot met and exceeded our expectations, generating meaningful traction. I highly recommend MyOutreach for anyone considering a content syndication program.''

Real global leads, unlike anything from other lead generation services

“I have enjoyed the professionalism of your team, I was happy with how quickly the leads came in. I was excited to see real global leads as opposed to the usual Americas leads I’ve received from other partners in the past. Thanks again to you and your team for all your hard work. You are so easy to work with!”

3x what was promised

“We partnered with MyOutreach to promote a webinar. They guaranteed us 25 registrants/leads, and we got 90 — > 3x what was promised. Lead quality was very good. 80% of our MQLs from the event came from MyOutreach.”

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Who our event marketing services are for?

We work with teams that can't afford to run events that don't deliver pipeline.
If attendance matters and pipeline is the measure of success, this is what we do.

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B2B SaaS and Tech Companies

running webinars, virtual events, or in-person formats who need help with event planning, qualified attendees and verified leads.

Enterprise Marketing Teams

with complex sales cycles and multiple stakeholders, where a single well-run event can accelerate several deals at once.

Event Marketing Agencies

delivering results for clients who need a specialist partner for audience acquisition, attendee recruitment, and lead verification.

ABM
Teams

targeting named accounts who need decision-makers from specific companies in the room.

faq

You have questions, we have answers

What event types do your event marketing services support?

MyOutreach can help with virtual events (live, simu-live, on-demand), executive roundtables, breakfast and lunch briefings, golf days, yacht days, and custom in-person formats. We also offer standalone delegate acquisition for events you're already running and need qualified attendee recruitment handled separately.

How do you guarantee event attendance?

We use intent-led targeting to identify decision-makers who are actively exploring solutions in your category. Delegates are qualified by seniority and role before outreach, confirmed before billing, and reminded through to the event date. No-shows are never charged. For virtual events, we guarantee both registration numbers and live attendance figures.

What does event lead generation actually involve?

Every attendee contact goes through our 3-point verification: AI screening, intent signal analysis, and manual human review. Leads are enriched with firmographic data, matched to your ICP and target account list, and delivered in a full report ready for your CRM. If a lead doesn't meet your agreed criteria, it's replaced or refunded.

How do you work alongside our existing marketing and sales teams?

Every client has a dedicated Customer Success Manager throughout the campaign. For SDR-supported campaigns, our team integrates into your existing sales process, for event production, we handle every operational detail so your team can focus on content and stakeholder engagement.

What seniority levels do you recruit for executive events?

We specialise in senior decision-makers across B2B SaaS and IT: CIOs, CTOs, CISOs, Heads of IT and Infrastructure, and senior Technology and Digital leaders. These are executives who attend because the event is relevant to their current priorities.

B2B Event
Marketing Services

End-to-end event marketing services for B2B tech companies. Guaranteed attendance. Verified leads.

100+ clients who are getting quality leads

How we do B2B event marketing

Global event lead generation