Programmatic advertising for B2B SaaS companies

Programmatic advertising automates the buying of ad inventory across the open web in real time, reaching your audience across thousands of sites, apps, video, and audio environments. Paid social is confined to a single platform's inventory and pricing. Programmatic delivers CPMs well below LinkedIn's, with comparable targeting precision using intent data, firmographics, and account-level signals,  without being subject to one platform's algorithm or auction dynamics.

Yes, particularly for demand generation and ABM. It keeps your brand visible to in-market accounts, retargets engaged buyers across the web, and fills the awareness gap between paid social and inbound. B2B buying cycles span weeks or months and involve multiple stakeholders; programmatic maintains presence across that window in a way that single-platform advertising cannot.

A strong B2B programmatic CPM sits between $25 and $50, depending on targeting criteria, ad format, and inventory quality. Our campaigns average $35, compared to LinkedIn's typical $80–$120 range. That gap translates directly into more reach against your ICP, better frequency, and more efficient top-of-funnel coverage at the same budget.

We run banner, native, video, and audio. Format selection depends on campaign goals: native for content promotion, video for mid-funnel engagement, audio for podcast audiences, banner for broad reach and retargeting. Most campaigns use a combination across different stages of the buying journey.

We combine firmographic data (industry, company size, job function, geography), third-party intent signals from accounts researching relevant topics, and first-party retargeting from site visitors and CRM lists. For ABM campaigns, we map a named target account list directly to programmatic inventory, so the budget concentrates on the accounts that matter to your pipeline.