GoTo is a cloud communications and IT software company based in Boston, with around 2,500 staff across North America, South America, Europe, Asia and Australia. It traded as LogMeIn until February 2022, when the company rebranded and narrowed its product range. It now sells GoTo Connect for business phone and customer experience, LogMeIn Rescue and LogMeIn Resolve for remote IT support and management and GoTo Webinar.
They sell to the people who run IT: CIOs, CTOs and heads of infrastructure. Those are the titles our delegate acquisition work is built around.
GoTo wanted 10 to 12 senior IT buyers on site, in person, at one of their events.
Their main priority was making sure that attendance rates were high and the people showing up fit their ICP. They were looking for a vendor who could guarantee attendance and take care of the sourcing, nurture and confirmation work, that’s usually split across internal teams who each have other priorities.
They needed a partner to source the prospects, keep them engaged, and confirm they would turn up.
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We ran a dedicated session taking GoTo through the options before anything was signed. The attendance guarantee, alongside that level of detail, settled it.
"Having a level of care, attention to detail and an attendance guarantee made it a no brainer." - Miranda Brown, Field Marketing Manager, GoTo
We handled the entire attendee pipeline:
✔️ Sourced every prospect against GoTo's ICP, matching job titles and target accounts.
✔️ Kept nurturing them until they confirmed and attended the event.
✔️ Assigned a dedicated CSM as a main point of contact handling the communication with GoTo.
✔️ We provided guaranteed attendance, so no shows cost GoTo nothing.
The CSM relationship is what GoTo kept returning to:
"The reception of it, the acknowledgement of it and the reiteration of that feedback... really stood out." - Miranda Brown, Field Marketing Manager, GoTo
GoTo set the target at 10 to 12 delegates on site. We came in above it, and every attendee matched the job titles and companies on GoTo's list.
GoTo has since booked further events with us.
"My overall experience with MyOutreach has been great. We've already locked into future events. It has exceeded my expectations. I'm blown away by the team and I already can't wait for our next event." - Miranda Brown, Field Marketing Manager, GoTo
Planning an executive roundtable, a private dinner or an invite-only session? Our B2B event marketing services cover sourcing through to attendance, and you only pay for delegates who turn up. Book a call, or read more client feedback.
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