MyOutreach x Bitdefender

What was the goal?

Bitdefender is a cybersecurity software leader delivering best-in-class threat prevention, detection, and response solutions worldwide.

Their OEM product line had a highly specific audience, and after exhausting their internal database, traditional email campaigns were yielding diminishing returns. Bitdefender needed a scalable way to engage fresh prospects and fuel their pipeline.

Solution:

1. List Building: MyOutreach helped Bitdefender build a high-quality, compliant list of net-new prospects.
2. Content Syndication: We distributed Bitdefender content to a wider audience of decision makers.
3. Opportunity Creation: We opened the door for them with 366 decision makers at 124 companies.

Results:

The collaboration between MyOutreach and Bitdefender yielded remarkable results:

1. Expanded Data Base: MyOutreach expanded their database with net new names that Bitdefender could prospect to compliantly. This data fueled wider campaigns including webinars and newsletters.
2. Direct Impact on Revenue: Sales teams identified six high-value opportunities, delivering measurable ROI to fund additional campaigns.
3. MQL Goals Exceeded: With a consistent flow of qualified, opt-in leads, Bitdefender exceeded their MQL target, securing a strong pipeline for future quarters.

Testimonial

“Excellent results delivered by MyOutreach. I was impressed with their flexibility and results-oriented attitude. Our campaign was quite difficult to implement however MyOutreach went the extra mile and we managed to overachieve the target. Kudos to the entire team!”
- Product Marketing Manager, Bitdefender