Success stories

Who

Bitdefender is a cybersecurity software leader delivering best-in-class threat prevention, detection, and response solutions worldwide.

Where

Bitdefender is a Romanian cybersecurity technology company headquartered in Bucharest, Romania, with offices in the United States, Europe, Australia and the Middle East.  They have 9 office locations across 9 countires and operate globally.

Size

2000 employees

Revenue

$230M

Bitdefender’s OEM product line has a very niche target audience. They had saturated their internal database and were getting diminishing returns on their newsletters and email campaigns. They struggled to reach net new prospects at scale and were behind on their MQL and SAL targets.

Expanded Database

They expanded their database with net new names that they could prospect to compliantly. This data fuelled wider campaigns including webinars and newsletters.

Opportunity Creation
We opened the door for them with 366 decision makers at 124 companies. Their Sales team created 6 Opportunities which gave us the ROI to fund a wider, global campaign.

Exceeded Target
Thanks to the scalable nature of MyOutreach’s content syndication campaigns, Bitdefender managed to exceed their MQL target which set them up for a strong quarter.

We leveraged our database to identify the contact details of net new prospects. From there, we targeted this audience with Bitdefender whitepapers. The result, highly relevant leads that have opted-in for Bitdefender to follow up. They went from being behind on target to exceeding target!

Who

Proofpoint is a cyber security SaaS company delivering in email protection and ransomware. 

Where

Proofpoint is headquartered in California, US, with many offices around the world, including: Australia; Canada; France; Germany; United Kingdom and Singapore.

Size

3,600 employees

Revenue

$1B

Proofpoint had the challenge of exhausting their existing database of opted-in contacts. They still had MQL targets to hit as well as bringing in more qualified leads to go through nurture quicker so that their Sales team could create more opportunities. 

By working with My Outreach they had access to a new audience and were able to hit and exceed these targets.

Expanded Database

They expanded their database with net new names that they could prospect to compliantly following the success of this campaign.

Opportunity Creation
We opened the door for them with 299 decision makers at 265 different companies. This pilot campaign was such a success that we were able to help other clients on behalf of our agency partners. 

Exceeded Target
Thanks to the scalable nature of MyOutreach’s content syndication campaigns, Proofpoint managed to exceed their MQL target which set them up for a strong quarter.

Using content syndication, we published Proofpoint’s existing lead magnets to a wider audience using our internal database of decision makers. We generated a mixture of BANT and Intent leads and MQLs.

Who

Twilio are a leader in the Cloud Communications Platform as a Service industry, providing tools to make and receive calls and text messages, using its platform.

Where

Headquartered in San Francicso, Twilio operates globally across it’s many locations based in:  Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London and many more.

Size

7,381

Revenue

$1.76B

With over 10 million developers already using their platform, Twilio were struggling to generate net new leads at scale. This meant their SDRs were lacking a steady flow of leads in their lead queue which then slowed down their AEs.

We provided a fully managed content syndication campaign to generate MQLs at scale. This would give them a steady stream of leads in their queue for them to nurture over time and convert. 

We first obtained intent data from Bombora and then reached out to in-market accounts with Twilio whitepapers. Once opted-in delivered the leads to their MAP and guided Twilio’s sales team on how to convert these top-of-funnel leads.

Who

Milestone create Video Management Software (VMS) that helps people understand what they are looking at – in security and beyond.  Milestone finds information in video data that people can act on.  In other words, they make the world see.

Where

Headquarted in Copenhagen, Denmark but have offices in over 25 countries.

Size

1,300 employees

Revenue

1 Billion Kr

Milestone have a relatively niche audience, only targeting Video Surveillance professionals in Europe.  They urgently needed to expand their database with net new contacts, so their Sales and Marketing team could continue their expansion.

We used content syndication to expand their database

Test

Who

Denodo is the leader in data virtualization providing data access, data governance, and data delivery capabilities across the broadest range of enterprise, cloud, big data, and unstructured data sources without moving the data from their original repositories.

Where

Denodo is a data virtualization company based in California, United States. They have offices in Singapore, Dubai, Germany, London, India, Australia, Italy, and Spain 

Size

480 Employees

Revenue

$1B

Denodo was looking to grow out their internal databases across EMEA as they were struggling to get in touch with relevant data professionals in specific industries. 

MyOutreach worked with Denodo to create industry-specific target account lists for the countries in EMEA the client was targeting. MyOutreach also added profiling questions to further qualify each lead and intent data to see which accounts were researching Denodo’s solutions. 

We first obtained intent data from Bombora and then reached out to in-market accounts with Denodo eBooks. Once opted-in, MyOutreach delivered the leads into Denodo’s Marketing automation platform for the sales team to nurture and convert. Prior to sending any leads, MyOutreach sat down with Denodo’s sales team to run a sales alignment session to show them best practices for working with content syndication leads. 

Who

Wind River develops embedded systems and cloud software consisting of real-time operating systems software, industry-specific software, simulation technology, development tools, and middleware. 

Where

Wind River is based in California, United States but has offices across the globe. 

Size

1815 Employees

Revenue

575M

Wind River had previously struggled to gather leads with the necessary amount of opt-in as we were targeting their DACH audience. They also had a demand to grow out their database with compliant leads. 

For MyOutreach to obtain double opt-in we first got it from the prospects completing the call to action and opt-in box on the industry-specific landing page. once that was completed we sent a confirmation email to obtain the second opt-in.

MyOutreach then built a holistic content syndication strategy to further qualify the leads with Intent data, Install data and profiling questions. 

MyOutreach cross-referenced Wind River’s ideal customer profile to their own internal database to find relevant people and target them with the chosen ebook and whitepaper we used for the campaign. We started with 113 lead target and over multiple quarters we delivered over 850 to help them generate more revenue. 

Who

Veeva Systems Inc. is an American cloud-computing company focused on pharmaceutical and life sciences industry applications.

Where

Veeva Systems are headquartered in California in the United States. They have offices across EMEA, APAC and LATAM. 

Size

5806 Employees

Revenue

1.4B

Veeva were struggling to target Clinical Ops professionals and had previous bad experiences with data quality from other campaigns. They wanted accurate data and leads from this campaign.   

After verifying Veeva’s exact ICP they scanned their database to only target the relevant Clinical ops professionals in Veeva’s desired regions. They also procured intent data and matched at account level what the leads were researching to make it as relevant as possible to Veeva. 

MyOutreach ran a fully managed content syndication campaign from sourcing matching ICP data and intent data to fuel this strategy. We worked with our network to help drive traffic to a landing page where we hosted Veeva’s asset and delivered leads at scale across EMEA

The team were happy with the results from the campaign so we started to work with multiple marketing managers across the business to help them with their unique marketing objectives.  

Who

TIBCO Software is an American business intelligence software company founded in 1997 in Palo Alto, California. They are a global leader in enterprise data. 

Where

TIBCO have offices in North America, Europe, Asia, the Middle East, Africa and South America. 

Size

4,200 employees

Revenue

$1B

TIBCO has a very niche audience and were struggling to generate leads in the Upstream Oil and Gas industry. They have worked with other vendors but were struggling to generate quality leads for their new BDRs to nurture and convert. 

We expanded their database with opted-in contacts that their BDRs could compliantly follow up with. We opened the door with 145 contacts from 75 unique companies. 

The Sales team created 2 opportunties so far and are still working their way through nurturing the remaining leads. 

We provided a fully managed content syndication campaign from sourcing accounts that matched their ICP, to distrubuting the content this audience and validating the leads before delivery. 

We then guided the Sales team on how to nurture these leads and turn them into Opportunities.