“Excellent results delivered by MyOutreach. I was impressed with their flexibility and results-oriented attitude. Our campaign was quite difficult to implement however MyOutreach went the extra mile and we managed to overachieve the target. Kudos to the entire team!”
Bitdefender is a cybersecurity software leader delivering best-in-class threat prevention, detection, and response solutions worldwide.
Bitdefender is a Romanian cybersecurity technology company headquartered in Bucharest, Romania, with offices in the United States, Europe, Australia and the Middle East. They have 9 office locations across 9 countires and operate globally.
Bitdefender’s OEM product line has a very niche target audience. They had saturated their internal database and were getting diminishing returns on their newsletters and email campaigns. They struggled to reach net new prospects at scale and were behind on their MQL and SAL targets.
They expanded their database with net new names that they could prospect to compliantly. This data fuelled wider campaigns including webinars and newsletters.
We opened the door for them with 366 decision makers at 124 companies. Their Sales team created 6 Opportunities which gave us the ROI to fund a wider, global campaign.
Thanks to the scalable nature of MyOutreach’s content syndication campaigns, Bitdefender managed to exceed their MQL target which set them up for a strong quarter.
We leveraged our database to identify the contact details of net new prospects. From there, we targeted this audience with Bitdefender whitepapers. The result, highly relevant leads that have opted-in for Bitdefender to follow up. They went from being behind on target to exceeding target!