Best B2B Demand Generation Agencies in 2026

If you have ever hired a demand generation agency and watched your pipeline chart stay completely flat for six months, you know exactly the frustration this article is written for.

The B2B demand gen agency space is loud. Every agency promises qualified pipeline. Every deck has a chart going up and to the right. Every sales call includes a case study compelling enough to make you sign. Then three months in, you're staring at a dashboard full of MQLs that sales refuses to touch, wondering whether marketing is broken or whether the agency is.

Here is the honest answer: most of the time, neither is broken. The problem is fit. The wrong model applied to the wrong company at the wrong stage produces nothing, even when both sides are working hard.

This guide is here to fix that. We have done the research across dozens of agencies, read through hundreds of case studies and client reviews, and pulled together 16 of the best B2B demand generation agencies operating right now. We have profiled what each one actually does well, who they're right for, and what they cost where that information is available.

What is a B2B demand generation agency?

A B2B demand generation agency builds the systems that move your target accounts from not knowing you exist to being ready to talk to sales.

Most B2B marketing agencies are either inbound shops or outbound shops. Neither of those things alone is demand generation. A true demand gen agency operates across the full buyer journey: creating awareness among people who aren't yet looking, building category preference so your brand is already on the shortlist when a trigger hits, capturing demand from people actively evaluating, and handing those conversations to sales in a way that actually sticks. The measurement connects all the way to pipeline created and revenue influenced, not just leads generated.

The thing that separates genuine demand gen agencies from lead gen vendors is accountability. A lead gen vendor delivers contacts. A demand gen agency owns the outcome.

Demand generation vs lead generation

Lead generation is transactional. Someone downloads a gated asset, you get their email address. Whether that contact ever becomes a buyer is someone else's problem. Lead gen fills spreadsheets.

Demand generation is the full funnel: awareness, education, demand creation, demand capture, pipeline, revenue. The goal is building genuine interest among the right people so that when they're ready to buy, your brand is already the obvious choice. If your agency cannot answer the question "which campaigns produced qualified opportunities that actually progressed in the CRM?" they're running lead gen and calling it demand gen.

Are you ready to hire a demand generation agency?

Before you shortlist anyone, check these four things. Skipping this is how people end up blaming the agency for problems that existed before the agency arrived.

You have a clear ICP. If your sales team cannot describe your ideal customer in two sentences, an agency cannot fix that. Demand gen is an accelerant, not a foundation.

You have basic CRM tracking in place. An agency cannot connect marketing spend to revenue if your Salesforce or HubSpot is a mess. You need MQL-to-SQL conversion tracking and defined lifecycle stages.

Sales has capacity to work the pipeline. If your SDR team is maxed out or there is no sales alignment on what a good lead looks like, more pipeline will just create more friction.

You have budget for 6 to 12 months. Outbound programs can produce meetings within 30 days. Content and SEO programs take 6 to 12 months to compound. If leadership expects a turnaround in quarter one, set expectations now.

The 16 best B2B demand generation agencies in 2026

We evaluated these agencies across methodology, services, track record, pricing transparency, client fit, and the specificity of their published case studies. They aren't all the right fit for every company, so read the profiles carefully.

1. MyOutreach

Full transparency: this is us. We are MyOutreach, and we put ourselves at number one. We know that is a conflict of interest on its face, and we respect you enough to say it plainly.

Here is how we think about it. We were evaluated against the same criteria as every other agency on this list. We genuinely believe we are one of the strongest options in this space for a specific type of B2B demand generation need. We will lay out exactly what we do, what we don't do, who we are right for, and who we aren't right for. If after reading our profile you think someone else on the list is a better fit, good. This article exists to help you make that call accurately.

What we do is B2B demand generation for SaaS and enterprise tech companies, and we do it differently from almost everyone else here.

Most demand gen agencies charge you a monthly retainer and then produce activity. You pay the same amount whether the campaign works or not. We don't operate that way. Our model is outcome-based: you pay per verified MQL, per SQL, per confirmed event attendee, per appointment booked, per email blast, or per CPM for programmatic ads. If we don't deliver, you don't pay. That changes the risk profile of the relationship fundamentally, and it forces us to care about lead quality in a way that retainer models structurally don't.

Every lead goes through our proprietary 3-point verification process combining AI and manual review before it reaches your sales team. We track over 6,000 intent signals across the enterprise SaaS landscape to identify companies actively researching solutions in your category. Our contact database has 189 million verified decision-makers across 133 industries and 86 countries. We distribute content through a network of 50+ digital publications relevant to B2B tech buyers.

Our content syndication service is the core of what we do. You bring your best existing assets: whitepapers, case studies, eBooks, research reports, webinars. We get them in front of decision-makers who are already showing behavioral signals of interest in your category. These are ICP-filtered, intent-scored, GDPR-compliant opt-in leads, not random contacts from a purchased list. Leads arrive in your CRM with full engagement history: what they downloaded, when, and what other intent signals they were showing before they engaged.

We also run virtual events and executive roundtables. For virtual events, we handle everything from platform setup through multi-channel promotion (email, LinkedIn, telemarketing, reminders) to live production and post-event lead reports. We guarantee registration and attendance targets. For executive roundtables, we source and confirm C-suite delegates aligned to your target account list. You only pay per confirmed attendee. No-shows are not billed.

Our programmatic advertising service puts your brand in front of in-market buyers across trade media, industry publications, and business news at CPMs that average around $50. Average viewability runs at 80%, against an industry benchmark of 50 to 60%. Average CTR is 0.8%, against the display benchmark of 0.05 to 0.1%.

Now let's talk about what we aren't.

We aren't a full-funnel retainer partner in the Refine Labs or Directive sense. We don't build SEO strategies, manage your LinkedIn ads end-to-end, or write your blog content. If you need someone to own your entire revenue marketing program from brand strategy through pipeline, you will want a different primary agency. Our outsourced SDR and email marketing services are supplementary to the content and event model, not a replacement for a full-service demand gen partner.

We are the right fit when you have strong content assets and need distribution infrastructure you don't have. When you need to fill a virtual event with the right people and cannot afford a room full of empty chairs. When you need executive-level attendance at a roundtable and want a guarantee. When you need qualified leads from intent-verified decision-makers in markets you cannot reach through your owned channels.

Model

Intent-driven content syndication, managed virtual events, executive roundtables, outsourced SDR, B2B email marketing, and programmatic advertising on an outcome-based pay-per-lead or pay-per-attendee model.

Services

Content syndication (50+ publication network, 189M+ verified contacts), outsourced SDR (monthly or yearly retainers, guaranteed leads), virtual event production (guaranteed registrations and attendance), executive roundtables (pay per confirmed C-suite delegate, no-shows not billed), delegate acquisition, B2B email marketing, programmatic advertising.

Notable clients

Twilio, Bitdefender, Proofpoint, Veeva Systems, Wind River, Fastly, Kinaxis, TIBCO, Denodo, Milestone, Lenovo, Dell, Adobe, Google, IBM, Intel, Siemens.

Proven results

• Twilio: 1,299 MQLs across 915 unique companies
• Denodo: 1,759 MQLs via intent-driven content syndication
• Veeva Systems: 1,126 MQLs via custom content syndication strategy
• Wind River: 866 MQLs in DACH markets, 7x database growth
• Fastly: 213 registrations and 132 attendees for an APAC webinar, 220% of the stated goal of 60
• Kinaxis: 63 C-level executives at global energy events
• Phase2: 90 webinar registrations when 25 were guaranteed; 80% of event MQLs from MyOutreach
• 1,000+ campaigns completed; 0.7% lead rejection rate

Best for

B2B SaaS and enterprise tech companies in cybersecurity, IT infrastructure, data and analytics, ERP, networking, and fintech that have strong content assets and need to reach qualified, intent-verified decision-makers at scale across EMEA, APAC, and North America. Also right for companies that want virtual events and executive roundtables to function as structured pipeline programs with guaranteed outcomes rather than best-effort promotion.

Pricing

Transparent and outcome-based. MQLs from $40. SQLs from $180. Appointments from $1,000. Email blasts from $1,800. SDR/telemarketers from $3,000/month. Programmatic from $30 CPM. Fully managed events from $18,000. Executive roundtables: pay per confirmed attendee, no charge for no-shows. A loyalty program is available for long-term partnerships.

2. Directive Consulting

Directive is the most well-known name in B2B SaaS performance marketing right now, and the reputation is earned. They work exclusively in the technology sector and their methodology, Customer Generation, replaces MQL-volume dashboards with a financial model that connects channel investment to predicted pipeline, CAC, LTV, and payback period before a campaign goes live.

The technology layer behind this is Stratos, their proprietary AI platform. It ingests data from a client's entire marketing stack and uses over $461M in channel intelligence gathered across their client base to surface real-time benchmarks and predictive signals.

They have generated over $1B in client revenue across 420+ brands. Arctic Wolf saw 59% pipeline growth quarter-on-quarter and 300% digital ROI growth. Vyond achieved a 46% increase in organic conversions in a single quarter.

Best for

B2B SaaS and enterprise tech companies with product-market fit, defined ICPs, and longer sales cycles that want a revenue-accountable full-funnel partner.

Pricing

Custom. Minimum project $5,000. Retainers typically from $5,000/month.

3. Refine Labs

Refine Labs is the agency that popularized the idea that most B2B companies are doing demand gen wrong. Their Demand Gen 2.0 methodology focuses on demand creation over demand capture: rather than competing for the 3% of buyers actively searching, they build category awareness programs that reach buyers before they are in market. The Revenue Engine Optimization framework wraps demand strategy, paid media, and creative into a single integrated program.

They have worked with 300+ mid-market and enterprise SaaS companies including Clari, Algolia, and Cognism. Average clients grow qualified pipeline 50% within one year. Their Vault product, a subscription library of playbooks and their DemandGPT AI assistant, lets companies implement the methodology without hiring the agency full-service.

Best for

Mid-market and enterprise SaaS ($50M+ ARR, $25K+ ACV, $50K+/month paid spend) ready to fundamentally rethink how marketing is measured. Not right for companies wanting quick outbound pipeline or unwilling to move away from MQL reporting.

Pricing

From $20,000/month for full Revenue Engine service.

4. Belkins

Belkins does one thing and does it extremely well: it books qualified sales meetings through outbound. Since 2017 they have become the reference point for outsourced SDR work in B2B, with over 200,000 appointments booked across nearly 1,000 clients and a 10:1 average ROI on Clutch.

Their model is a full-service outsourced sales development function. They handle ICP development, prospect research, multi-channel sequencing (cold email, LinkedIn, phone), email deliverability setup, and meeting booking. One client got 78 relevant appointments in six months at a 41% open rate and 12% reply rate. Campaigns launch within 14 days and first appointments typically appear within 30.

Best for

Mid-market to enterprise B2B companies in any industry that need qualified outbound pipeline fast, particularly those launching products, entering new markets, or lacking internal SDR capacity.

Pricing

Monthly retainer model. Minimum project $1,000+.

5. Omniscient Digital

Omniscient Digital was founded by ex-HubSpot and Shopify marketers who understand what it takes to build organic programs that drive pipeline, not just traffic. They work exclusively with B2B software and SaaS companies. Their OmniscientX research framework blends buyer interviews, competitive analysis, and keyword data to build a bespoke organic growth strategy for each client.

They pioneered Surround Sound SEO, ensuring clients appear across review sites, comparison pages, and third-party publications where B2B buyers research. In 2025 and 2026, that methodology translates directly into Generative Engine Optimization (GEO), as AI answer engines pull from the same ecosystem of third-party content.

Results: Jasper grew organic sessions 810% and product signups 400x. Order.co grew blog sessions 2,117% and conversions 39x. Smartling generated $3.7M in pipeline through organic search.

Best for

B2B SaaS and software companies that want organic search and content to become a reliable, compounding revenue channel.

Pricing

Written programs from ~$8,000/month. Full SEO and content engagements from ~$10,000/month.

6. Powered by Search

Powered by Search works exclusively with B2B SaaS companies and offers a guarantee: 30% more sales-ready opportunities in 90 days. Their Predictable Growth Model runs paid and organic channels simultaneously so the demand engine keeps working even when ad spend pauses.

iWave got 7-figure revenue growth from paid media in under a year. ThreatX went from one demo per month to multiple right-fit demos per week. A data privacy SaaS client produced $11.1M in SEO pipeline. A cybersecurity SaaS client hit 135% of its paid ads pipeline target.

Best for

B2B SaaS companies (Series A to C) navigating the shift from lead gen to demand gen. Not right for seed-stage startups with under $10,000/month in media spend.

Pricing

Custom. Typically suited to companies with established marketing budgets and at least $10,000/month in media spend.

7. Walker Sands

Walker Sands is one of the few agencies that genuinely integrates public relations with demand generation rather than treating them as separate budget lines. Their Outcome-based Marketing philosophy starts with the business outcome a client needs and builds the campaign around it rather than defaulting to a channel mix.

They acquired B2B demand gen firm KoMarketing in 2023, tripling their demand gen team, and in October 2025 were acquired by Mountaingate Capital, funding an expansion into AI-driven offerings built on their proprietary Atlas delivery platform. Their AI Domain Impact Index is purpose-built for measuring B2B brand visibility in AI-generated search environments.

They have been named to the Inc. 5000 fastest-growing companies list for 10 consecutive years.

Best for

Mid-market to enterprise B2B tech companies with multi-stakeholder funnels that need PR, demand gen, and brand building unified under one strategy.

Pricing

Premium. Custom quotes.

8. Transmission Agency

Transmission is the world's largest independent B2B marketing agency at approximately $102M in annual revenue. They operate in a category of one: genuine global enterprise ABM at scale, running coordinated programs across North America, EMEA, APAC, and beyond.

Their Propulsion OS platform combines AI and data to manage account intelligence, campaign orchestration, and performance tracking across multi-region programs. For enterprise technology companies running campaigns in 10+ countries that need consistent messaging, localized creative, and unified reporting, Transmission is the only agency genuinely built for that complexity.

Clients include HP, Vodafone, Mastercard, Samsung, Cloudflare, ADP, and Iron Mountain.

Best for

Global enterprise B2B technology companies needing ABM and demand generation coordinated across multiple regions simultaneously.

Pricing

Enterprise scale. Custom quotes.

9. Ironpaper

Ironpaper has been doing pure B2B marketing since 2003. That longevity translates to a depth of understanding about enterprise buying dynamics that newer agencies cannot replicate.

Their model starts with a diagnostic. Before any campaign, they audit the existing buyer journey, lead scoring logic, CRM setup, and marketing-to-sales handoff. Most demand gen failures are systems failures, not campaign failures. Ironpaper fixes the system first, then builds on top of it.

Their ABM practice starts with account selection before channel planning: identifying the highest-value accounts in the TAM, mapping the buying committee at each, and building messaging for each stakeholder role. They are HubSpot Diamond Certified and a Google Partner. One client achieved a 3,660% increase in search ranking positions within one year.

Best for

B2B companies in technology, SaaS, IT, manufacturing, or industrial sectors with long sales cycles, multi-stakeholder buying committees, and marketing-to-sales alignment problems.

Pricing

Retainers from approximately $3,500/month.

10. 42 Agency

42 Agency operates on a philosophy that most paid media agencies skip: if your CRM data is messy and your attribution is broken, scaling your ad budget just amplifies bad decisions faster. Their model is RevOps-first demand generation. They fix the measurement infrastructure before they touch the campaigns.

They run BOFU campaigns immediately to get quick wins while simultaneously building TOFU programs that create future pipeline. Weekly experiment sprints test audiences, creative, offers, and landing pages continuously. One client reduced cost per SQL by 30% without increasing spend.

Their pricing page is unusually transparent. Full Growth Service runs $13,500/month. Paid Social and Creative runs $6,500/month. Published figures, not "contact us" placeholders.

Best for

B2B SaaS companies at growth stage that have product-market fit but whose CRM is a mess, attribution is unclear, or paid campaigns aren't connecting to revenue.

Pricing

Full Growth Service $13,500/month. Paid Social and Creative $6,500/month.

11. Gripped

Gripped was founded in 2017 by two operators who had spent nearly two decades working inside B2B SaaS companies before starting an agency. They build a single integrated program where paid search, paid social, SEO, GEO, content, and ABM all work toward the same pipeline goals. Lead scoring is built on what actually converts to revenue, not on proxy engagement signals.

One client generated L1.3M in pipeline in a single quarter. Another saw a L20,000 investment return L2M. A third got 38% more monthly traffic, 50% more SQOs, and a 44% reduction in demo booking bounce rate.

Best for

B2B SaaS and tech companies between L2M and L50M ARR, particularly UK and European companies, that want a specialist with genuine operator-level SaaS knowledge.

Pricing

Focused channel work from L5,000/month. Full-service demand generation typically L8,000 to L12,000/month in agency fees, plus separate media spend.

12. Omni Lab

Omni Lab was founded by two B2B SaaS paid media practitioners who noticed a consistent problem: most paid programs fail not because of bad creative or targeting, but because the strategy is built backwards. Their framework targets both the 3% of buyers actively in market (demand capture) and the 97% who will be in market in future quarters (demand creation).

The team is small at around 13 people. Clients work with senior practitioners, not junior account managers. They require clients to be spending at least $10,000/month in ad spend and have at least one internal marketer. Shipwell's CMO reported a 50% increase in opportunities and an 86% increase in demos within the first few months.

Best for

Post-seed B2B SaaS companies spending $10K+/month in paid ads that want senior-level paid media expertise without the overhead of a large agency.

Pricing

Percentage of ad spend, billed monthly. Minimum $10K/month in ad spend required.

13. Single Grain

Single Grain is run by Eric Siu and serves both B2B and B2C but has deep capabilities in SaaS, enterprise tech, and financial services. Their revenue marketing approach connects spend to pipeline through multi-touch attribution across the full funnel.

Their proprietary Karrot.ai tool personalizes LinkedIn ads and landing pages for different buying committee roles in minutes, with reported results of 40% higher B2B conversions. Their LinkedIn ABM case study produced an 8.69% engagement rate. Clients include Amazon, Uber, Salesforce, and Nextiva.

Best for

Mid-market to enterprise B2B companies that want a full-funnel partner with AI-powered personalization capabilities and a single point of accountability across paid, SEO, content, and CRO.

Pricing

Comprehensive programs typically from $15,000/month.

14. Callbox

Callbox has been running B2B demand generation programs since 2004 and has built operational infrastructure that very few agencies can match: coverage across 60+ countries, campaigns in 22 languages, and a proprietary AI-powered platform called Callbox Pipeline that coordinates outreach across phone, email, LinkedIn, web, and content simultaneously.

For multinational enterprises needing coordinated demand generation across multiple regions, languages, and buying cultures, Callbox is one of the very few agencies actually equipped to deliver it. Clients include Microsoft, DHL, and SAP.

Best for

Multinational enterprises running global B2B demand generation across multiple markets simultaneously.

Pricing

Tiered packages. Contact for custom quotes.

15. First Page Sage

First Page Sage has been doing SEO and thought leadership marketing since 2009, making them one of the longest-tenured organic demand gen agencies on this list. They were also the first agency to systematize Generative Engine Optimization (GEO), ensuring client content surfaces in ChatGPT, Perplexity, and Gemini responses alongside traditional Google rankings.

Their content is ghostwritten by subject matter experts from each client's industry. Every engagement starts with several weeks of strategic planning before any content is produced. They carry a 4.9/5 average review score on Clutch, the highest among B2B demand gen agencies in multiple 2026 analyses.

Clients include Salesforce, Microsoft, US Bank, Logitech, Verisign, Credit Karma, and ZipRecruiter.

Best for

Mid-market to enterprise B2B companies in complex industries (technology, fintech, healthcare, manufacturing, financial services) that want organic search and AI answer engine visibility to compound over time.

Pricing

From $12,000 to $15,000/month for full-service programs.

16. Elevated Third

Elevated Third has been operating since 2005 and built a distinctive model around intent data and AI-era search. Rather than targeting audiences by static firmographics, they use third-party intent platforms to identify accounts actively displaying buying signals and concentrate budget on those accounts first.

Their ABM practice uses ITSMA's tiered framework (1:1 for strategic accounts, 1:few for clusters, 1:many for broader ICP programs) and their Adaptive B2B SEO service is designed for Search Generative Experience and Answer Engine Optimization environments. They also have enterprise Drupal development capability, making them a strong fit for large organizations where the website is part of the demand gen program.

One client reported a 7-figure pipeline increase from their ABM program.

Best for

Enterprise and large mid-market B2B technology companies, particularly those in regulated industries or with complex MarTech environments, that want demand gen aligned with intent data and AI-era search visibility.

Pricing

Retainers from $4,950/month for focused programs.

How much does a B2B demand generation agency cost?

This is the question most comparison articles dodge. Here is an honest breakdown based on published data and industry research.

Focused channel work ($3,000 to $8,000/month). A single channel or service: paid social management, an outsourced SDR retainer, or a content syndication program. Good for companies with a specific gap to fill rather than a full-funnel program to build.

Mid-market full-funnel programs ($8,000 to $15,000/month). Integrated programs covering multiple channels with pipeline-connected reporting. Most quality agencies in this guide operate here.

Enterprise and specialist programs ($15,000 to $30,000+/month). Full revenue marketing programs, global ABM, or deep RevOps integration. Refine Labs starts at $20K/month. Single Grain's ABM programs from $15K/month. First Page Sage from $12K to $15K/month.

Outcome-based models. These scale with results rather than staying flat regardless of output. MyOutreach starts at $40 per MQL and $180 per SQL, meaning you pay for what you get rather than for activity.

Separately from agency fees, budget an additional 1x to 3x your retainer for paid media spend. Some agencies charge 10 to 20% of ad spend on top of the retainer. Worth negotiating at higher media budgets.

FAQ

What is the difference between a demand generation agency and a lead generation agency?

A lead generation agency delivers contacts. A demand generation agency builds the conditions that make the right buyers want to reach out, and then connects that activity to pipeline and revenue. Lead gen fills spreadsheets. Demand gen drives sales conversations. The practical difference is in what gets measured: lead gen agencies track MQL volume, demand gen agencies track pipeline created, cost per SQL, and influenced revenue.

How long does it take for demand generation to produce results?

Outbound-heavy programs (SDR, cold email, content syndication) can produce meetings and qualified leads within 30 days. Paid media programs typically show meaningful pipeline contribution within 60 to 90 days. Content, SEO, and organic demand programs take 6 to 12 months to compound. Any agency promising significant pipeline results from a true demand gen program within 60 days is almost certainly running lead capture and calling it demand gen.

How much does a B2B demand generation agency cost?

Focused channel programs run $3,000 to $8,000/month. Mid-market full-funnel programs run $8,000 to $15,000/month. Enterprise and specialist programs run $15,000 to $30,000+/month. Outcome-based models like MyOutreach start at $40 per MQL and scale with results rather than charging a flat fee regardless of output. Add 1x to 3x your agency fee for paid media spend on top.

What should I look for when evaluating demand gen agencies?

Match their model to your go-to-market motion (inbound, outbound, or ABM). Check what they actually measure: pipeline and revenue, not impressions and MQLs. Verify their industry and company-stage fit. Meet the people who will actually work on your account. Ask for case studies with specific revenue or pipeline outcomes, not just lead volume.

What is the difference between demand creation and demand capture?

Demand creation targets buyers who aren't yet actively looking for a solution. It builds category awareness, brand preference, and trust before a buying trigger occurs. Demand capture targets buyers who are already in market and actively evaluating. Most agencies are better at one than the other. Refine Labs is the reference point for demand creation. Directive and Powered by Search are stronger on demand capture. Both matter. The question is which gap is bigger for your business right now.

Can a demand generation agency fix broken product-market fit?

No. Demand gen is an accelerant, not a foundation. If your close rates are low, churn is high, and every deal needs heavy discounts, more pipeline will expose those problems faster at higher cost. Before hiring a demand gen agency, make sure you have a product customers actually want and a sales process that works on the calls you're already booking.

Is it worth running a paid pilot before committing to a full engagement?

Yes, for retainer-based agencies. A 30 to 60 day pilot will not tell you whether the pipeline is there yet, but it will tell you how the agency communicates, how fast they move, and whether the team assigned to your account is the team that pitched you. For outcome-based models like MyOutreach, the pilot concept is built into the pricing: you pay for what you get.

What are the most important metrics a demand generation agency should report on?

Pipeline created in dollars, cost per SQL, MQL-to-SQL conversion rate by channel, CAC, CAC payback period, and influenced revenue. Clicks, impressions, CTR, and raw MQL volume are diagnostic signals useful for optimization but not success metrics. If an agency's monthly report leads with these, ask them to translate everything into pipeline impact.

MyOutreach is a B2B demand generation agency specializing in content syndication, virtual events, executive roundtables, outsourced SDR, B2B email marketing, and programmatic advertising for SaaS and enterprise tech companies. Our outcome-based pricing model means you pay for results, not activity. Contact us for a free consultation.

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