A global enterprise database software company targeting Engineering Leaders, CTOs, and VP of Infrastructure at mid-to-large tech companies - particularly in fintech, banking, retail, and SaaS - dealing with database scalability, cloud migration, and always-on infrastructure requirements.
Reaching a deeply technical buying committee that actively avoids traditional ads- engineers and infrastructure leaders who make high-consideration, long-cycle purchasing decisions and spend their time on industry media, not LinkedIn feeds.
MyOutreach ran a programmatic campaign placing the client across premium placements: trade publications, tech media, and business news, where their ICP actually spends time researching infrastructure decisions.
Impressions 1,099,426
Clicks 9,192
CTR 0.84%
Leads generated 162
Best creative by impressions & clicks: 300x250 - the workhorse format, consistently strong across editorial placements.
Best creative by CTR: 1200x627 - large-format storytelling drove the highest engagement rate.
Top device: Mobile, confirming that even senior technical buyers are consuming content on the go.
162 qualified leads from one of the hardest audiences to reach in B2B tech. By moving budget away from saturated developer channels and into programmatic, we reached infrastructure decision-makers at the moment they were already reading about the problem client solves.
.png)
