Reaching a senior, technical buying committee at scale, without wasting budget on the same overcrowded LinkedIn and Google auctions every competitor is running.
MyOutreach ran a programmatic campaign placing the client's ads across premium inventory where their ICP actually spends time: industry publications, business news, and trade media.
Impressions 1,616,109
Clicks 22,783
CTR 1.41%
Leads generated 312
Best creative by impressions: 468x60 - high visibility across editorial placements.
Best creative by CTR: 250x250 - compact format, strongest direct response rate.
Top markets: New York, Los Angeles, Chicago - concentrated performance in key enterprise hubs.
1.41% CTR is nearly 2x the B2B programmatic benchmark. Across three major US markets, we generated 312 leads from one of the hardest-to-reach audiences in tech.
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