Success stories

Our clients trust us with their demand gen campaigns.  Take a look at some recent success stories below.

myoutreach

Bitdefender

Product Marketing Manager
366
MQLs generated
124
Unique Companies
100
Satisfaction
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"Excellent results delivered by MyOutreach. I was impressed with their flexibility and results-oriented attitude. Our campaign was quite difficult to implement however MyOutreach went the extra mile and we managed to overachieve the target. Kudos to the entire team!"

Bitdefender

The client

Who

Bitdefender is a cybersecurity software leader delivering best-in-class threat prevention, detection, and response solutions worldwide.

Where

Bitdefender is a Romanian cybersecurity technology company headquartered in Bucharest, Romania, with offices in the United States, Europe, Australia and the Middle East.  They have 9 office locations across 9 countires and operate globally.

Size

2000 employees

Revenue

$230M

The challenge

Bitdefender's OEM product line has a very niche target audience. They had saturated their internal database and were getting diminishing returns on their newsletters and email campaigns. They struggled to reach net new prospects at scale and were behind on their MQL and SAL targets. 

The solution

Expanded Database

They expanded their database with net new names that they could prospect to compliantly. This data fuelled wider campaigns including webinars and newsletters.

 

Opportunity Creation
We opened the door for them with 366 decision makers at 124 companies. Their Sales team created 6 Opportunities which gave us the ROI to fund a wider, global campaign.

 

Exceeded Target
Thanks to the scalable nature of MyOutreach's content syndication campaigns, Bitdefender managed to exceed their MQL target which set them up for a strong quarter.

The process

We leveraged our database to identify the contact details of net new prospects. From there, we targeted this audience with Bitdefender whitepapers. The result, highly relevant leads that have opted-in for Bitdefender to follow up. They went from being behind on target to exceeding target!

myoutreach

Proofpoint

Senior Digital Campaigns Manager
299
Leads generated
265
Unique Companies
100
Satisfaction
Read more

"We have been working with MyOutreach for the past year on behalf of our clients. The Content Syndication options they offer is great value and and the quality of the leads great as well. You can cover your BOFU to TOFU activities with them depending on your needs.

The team is great to work with, helpful and attention to detail is exceptional.

Looking forward to another successful year with new campaigns!"

Proofpoint

The client

Who

Proofpoint is a cyber security SaaS company delivering in email protection and ransomware. 

Where

Proofpoint is headquartered in California, US, with many offices around the world, including: Australia; Canada; France; Germany; United Kingdom and Singapore.

Size

3,600 employees

Revenue

$1B

The challenge

Proofpoint had the challenge of exhausting their existing database of opted-in contacts. They still had MQL targets to hit as well as bringing in more qualified leads to go through nurture quicker so that their Sales team could create more opportunities. 

By working with My Outreach they had access to a new audience and were able to hit and exceed these targets.

The solution

Expanded Database

They expanded their database with net new names that they could prospect to compliantly following the success of this campaign.

Opportunity Creation
We opened the door for them with 299 decision makers at 265 different companies. This pilot campaign was such a success that we were able to help other clients on behalf of our agency partners. 

 

Exceeded Target
Thanks to the scalable nature of MyOutreach's content syndication campaigns, Proofpoint managed to exceed their MQL target which set them up for a strong quarter.

The process

Using content syndication, we published Proofpoint's existing lead magnets to a wider audience using our internal database of decision makers. We generated a mixture of BANT and Intent leads and MQLs.

myoutreach

Twilio

Senior Field Marketing Manager
1299
MQLs Generated
915
Unique Companies
100
Satisfaction
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"I can highly recommend working with My Outreach, as they have always come through for me and presented me with a wide range of super useful data and a great diversity of requested leads."

Twilio

The client

Who

Twilio are a leader in the Cloud Communications Platform as a Service industry, providing tools to make and receive calls and text messages, using its platform.

Where

Headquartered in San Francicso, Twilio operates globally across it's many locations based in:  Atlanta, Bangalore, Berlin, Bogotá, Denver, Dublin, Paris, Prague, Hong Kong, Irvine, London and many more.

Size

7,381

Revenue

$1.76B

The challenge

With over 10 million developers already using their platform, Twilio were struggling to generate net new leads at scale. This meant their SDRs were lacking a steady flow of leads in their lead queue which then slowed down their AEs.

The solution

We provided a fully managed content syndication campaign to generate MQLs at scale. This would give them a steady stream of leads in their queue for them to nurture over time and convert. 

The process

We first obtained intent data from Bombora and then reached out to in-market accounts with Twilio whitepapers. Once opted-in delivered the leads to their MAP and guided Twilio's sales team on how to convert these top-of-funnel leads.

myoutreach

Milestone

Senior Field Marketing Manager
275
Leads
221
MQLs
47
SQLs
Read more

"My Outreach is truly a pleasure to work with. They’ve taken the time to understand our business and have been at the forefront of the industry when it comes to proposing new ideas to grow our account via modern lead generation tools. Their focus on driving sales has helped us achieve and exceed our targets. Their professionalism and expert knowledge make them a valuable ally for anybody looking to succeed in lead generation."

Milestone

The client

Who

 

Milestone create Video Management Software (VMS) that helps people understand what they are looking at - in security and beyond.  Milestone finds information in video data that people can act on.  In other words, they make the world see.

Where

Headquarted in Copenhagen, Denmark but have offices in over 25 countries.

Size

1,300 employees

Revenue

1 Billion Kr

The challenge

Milestone have a relatively niche audience, only targeting Video Surveillance professionals in Europe.  They urgently needed to expand their database with net new contacts, so their Sales and Marketing team could continue their expansion.

The solution

We used content syndication to expand their database

The process

Test

myoutreach

Denodo

Principle Field Marketing Manager
1759
MQLs
500
Unique Companies
100
Satisfaction
Read more

"It has been great to work with My Outreach. They understood and delivered what I asked and needed and the team was always very attentive. Very professional."

Denodo

The client

Who

Denodo is the leader in data virtualization providing data access, data governance, and data delivery capabilities across the broadest range of enterprise, cloud, big data, and unstructured data sources without moving the data from their original repositories.

Where

Denodo is a data virtualization company based in California, United States. They have offices in Singapore, Dubai, Germany, London, India, Australia, Italy, and Spain 

Size

480 Employees

Revenue

$1B

The challenge

Denodo was looking to grow out their internal databases across EMEA as they were struggling to get in touch with relevant data professionals in specific industries. 

The solution

MyOutreach worked with Denodo to create industry-specific target account lists for the countries in EMEA the client was targeting. MyOutreach also added profiling questions to further qualify each lead and intent data to see which accounts were researching Denodo's solutions. 

The process

We first obtained intent data from Bombora and then reached out to in-market accounts with Denodo eBooks. Once opted-in, MyOutreach delivered the leads into Denodo's Marketing automation platform for the sales team to nurture and convert. Prior to sending any leads, MyOutreach sat down with Denodo's sales team to run a sales alignment session to show them best practices for working with content syndication leads. 

myoutreach

Wind River

Senior Field Marketing Manager
866
MQLs
367
Unique Companies
100
Satisfaction
Read more

"My Outreach did a thorough analysis of our needs versus their capabilities and helped us shape our lead program before and during execution to perfectly reach our goals. They speak our “lead language”, team up, are always responsive and proactive. A great pleasure and true help working with their professional individuals and the whole team."

Wind River

The client

Who

Wind River develops embedded systems and cloud software consisting of real-time operating systems software, industry-specific software, simulation technology, development tools, and middleware. 

Where

Wind River is based in California, United States but has offices across the globe. 

Size

1815 Employees

Revenue

575M

The challenge

Wind River had previously struggled to gather leads with the necessary amount of opt-in as we were targeting their DACH audience. They also had a demand to grow out their database with compliant leads. 

The solution

For MyOutreach to obtain double opt-in we first got it from the prospects completing the call to action and opt-in box on the industry-specific landing page. once that was completed we sent a confirmation email to obtain the second opt-in.

MyOutreach then built a holistic content syndication strategy to further qualify the leads with Intent data, Install data and profiling questions. 

The process

MyOutreach cross-referenced Wind River's ideal customer profile to their own internal database to find relevant people and target them with the chosen ebook and whitepaper we used for the campaign. We started with 113 lead target and over multiple quarters we delivered over 850 to help them generate more revenue. 

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