High quality lead generation that’s scalable

BANT Leads:
The Pathway to Success
for Your Sales Team

As a business, your objective is to convert leads into customers. In the realm of B2B marketing, this process can be complicated and often entails a long sales cycle. That’s why companies utilise lead qualification frameworks like BANT to streamline their sales process.

BANT Lead Qualification

BANT is an acronym that stands for Budget, Authority, Need, and Timeline. This model was initially conceived by IBM and has become a time-honoured tool for sales and lead qualification. BANT lead qualification questions are designed to assess:


Evaluates if a potential customer has the necessary financial resources to invest in your product or service.


Verifies if the individual you're engaging with has the decision-making power to approve the purchase.


Verifies if the individual you're engaging with has the decision-making power to approve the purchase.


Determines when the potential customer intends to make the purchase.

Leveraging BANT Lead Qualification in Marketing Campaigns

The BANT framework can also be used to guide and inform marketing campaigns. By understanding the Budget, Authority, Need, and Timeline of your target audience, you can tailor your messaging to address their specific requirements and pain points. BANT marketing can significantly enhance the effectiveness of your marketing efforts.

Empowering Sales Teams
with BANT scoring

The BANT framework empowers sales teams by providing them with a systematic and efficient way to qualify leads. This methodology not only saves time and resources but also helps sales representatives become more proficient in lead scoring and closing successful sales.

always on hand to advise and support

MyOutreach Art of BANT Lead Generation

BANT lead generation is an art that requires skill and understanding. It’s not about simply collecting a list of potential customers; it’s about identifying those who are likely to benefit from your product or service and are in a position to make a purchase.

MyOutreach places a paramount emphasis on delivering an exceptional and memorable customer journey within its BANT lead generation campaigns. By integrating cutting-edge personalization techniques, we tailor each interaction to the unique needs and preferences of your potential customers.

We generate BANT leads, focusing on targeting accounts that align with your company’s offering. This process involves collecting technographic data, which includes information about the potential customer’s technology stack, as well as demographic and firmographic data.

What our customers are saying

“I highly recommend MyOutreach for your lead generation efforts. They were super responsive, supportive, flexible and made great recommendations to achieve our goal. One of the best teams that I’ve worked with in a long time!”
Senior Demand Generation Manager
“Excellent results delivered by MyOutreach. I was impressed with their flexibility and results-oriented attitude. Our campaign was quite difficult to implement however MyOutreach went the extra mile and we managed to overachieve the target. Kudos to the entire team!”
Principle Product Marketing Manager
“Great team work with MyOutreach – always very prompt and positive response on any question, request or doubt I have. Very clearly structured process, great inclusion of the wider team through sales training on received leads and how to progress. I can highly recommend working with Ryan and Craig, as they have always come through for me and presented me with a wide range of super useful data and a great diversity of requested leads.”
Principle Field Marketing Manager

BANT leads play a pivotal role in the lead generation and sales process. By effectively employing the BANT framework, your business can enhance sales performance, drive customer success, and ultimately achieve its goals. Contact us today and see specialist SaaS lead generation services in action.